Let’s take a step back to better understand how we got here.

401GO and Heartland have plenty in common, the most important being that both companies were founded with the goal of making vital financial services more accessible and affordable to the typically neglected small business market. Specifically, Heartland’s founders wanted to make it easier for small retailers to accept credit cards in a world where the incumbent processors either ignored them or preyed upon them. They also wanted to make outstanding customer service a primary differentiator. Over time, Heartland developed many more products specialized for small businesses, most notably payroll and HR management technologies.

The 401GO origin story is similar, in that our founders set out to use technology to tweak the economic problems that historically made it make it difficult for smaller businesses to offer retirement savings benefits. Like Heartland, our founders also determined early on that real people offering the highest quality customer service should be the first thing our users think of first when listing the reasons they stick with us.

This arrangement is a few weeks old and already proving extremely beneficial to Heartland, 401GO and many of Heartland users and their employees. It’s been great working with the Heartland team to strengthen both our organizations and we look forward to enjoying the benefits of a long and fruitful partnership.

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